The BA program in digital culture equips students with the technical skills to create computational media and the cultural skills to know when or why to apply them.

Students learn to create computational media, which is computation combined with objects, sound, video, time, space, culture and bodies; breathe behavior into media, objects or systems by programming; and think critically about how computation impacts lives and how culture makes a difference in how people experience computational media, a critical skill in this dynamic age.

Armed with skills and sound judgment, graduates work in cultural communication, marketing, design, social media, health, education, entertainment and creative arts, and all areas in which culture is shaped by technology and computational media. All have gained techniques to change the world through communication using contemporary computational media, a vital power in the 21st-century. Some graduates go on to invent fresh techniques.

This program is also offered as an accelerated degree with an MA in creative enterprise and creative leadership. More information can be found on the Creative Enterprise and Cultural Leadership website: https://herbergerinstitute.asu.edu/research-and-initiatives/enterprise-and-entrepreneurship-programs/curb-enterprise-leadership/master-of-arts.